Shota Hatanaka
Creative Director
Hakuhodo Kettle
Shota Hatanaka has joined Hakuhodo in 2008
and engaged in planning work centered on activation design.
He has developed a wide range of campaigns with a unique planning and creative style that eliminates the boundaries between the strategic, creative, digital, and PR, working seamlessly through the entire process.His awards include Cannes Lions, One Show, Clio, D&AD, NYF, ADC, Young Cannes Lion Representative, and 7 Grand Prix, with a total of over 150 international and domestic awards received.
He was selected as a Direct Lions Jury of Cannes Lions 2018 and was also awarded 2018 creator of the year medalist in Japan.