David Sable interviews 2020 Bowery Award Juror and Advertising Hall of Famer, Keith Reinhard.

Keith Reinhard's Bio - Chairman Emeritus, DDB Worldwide gave birth to the Hamburglar and was responsible for McDonald's "You Deserve a Break Today" and for the Big Mac tongue twister, "Two-all-beef-patties-special-sauce-lettuce-cheese-pickles-onions, on a sesame seed bun." Mr. Reinhard penned State Farm's long-running theme, "Just Like a Good Neighbor, State Farm Is There." In 1999 Advertising Age named "You Deserve a Break Today" the best advertising jingle of the 20th century and one of the century's top-five campaigns. Under Reinhard's creative leadership, his agency produced award-winning work for Volkswagen, Anheuser-Busch, Frito-Lay, Dell Computer, JC Penney, Ameriquest and many others.