Daisy Expósito-Ulla
CEO of D Exposito & Partners
Daisy Expósito-Ulla, Chairman and CEO of d expósito & Partners, is a luminary in Multicultural Communications. A voice for diversity and inclusion and a pioneer in Hispanic and Culture Marketing, Daisy is consistently recognized as one of the most influential Latinas in the United States.
Prior to founding her own agency, she was Chairman/CEO of Young & Rubicam/WPP’s The Bravo Group, a company she helped launch and subsequently build during her twenty-four-year tenure. Under her watch, The Bravo Group would become the largest U.S. Hispanic agency of all time. At Bravo, she worked with clients such as AT&T, KRAFT Foods, Bank of America, Unilever, Pfizer, Census 2000. She worked on Census 2010 again, and among her current clients are McDonalds, AARP, Amica, NBA, US Army and Tajín.
She has received numerous creative and professional awards including the Matrix (NYWICI) and The Carnegie Corporation's Great Immigrant: Pride of America honor. In 2015, she received the ADCOLOR® Lifetime Achievement Award and her agency was named Agency of the Year by the AEF, a first for a multicultural and independent agency, in recognition of Daisy’s “contributions to American Advertising.” In April 2018, she was inducted into the American Advertising Federation’s Hall of Fame and was also honored with the prestigious David Bell Award for Industry Service.
She currently serves on various industry boards, among them the Advertising Educational Foundation (AEF), the 4 A's and the Nielsen External Advisory Council. She is founder, former president and now board member of the Culture Marketing Council (formerly AHAA). Additionally, she serves on the board of the Repertorio Español Theater.
Introducing her at The NY International Center (whose recognition of non-native Americans she shares with Elie Wiesel and Henry Kissinger), the late Ambassador Ed Ney, Chairman Y&R, said: “Daisy’s is probably the most important Madison Avenue success story written by a young woman that was not born in the U.S.A.”
Daisy left Cuba as an exile with her family in 1963. She started her independent agency with her life and business partner, Jorge Ulla, a recognized filmmaker. Their son Gabe Ulla is a journalist and writer.