Bassem El Ghaoui
Director - Marketing and Communications
Museum of the Future
Bassem started his career in 2000 and since then has led integrated regional marketing strategies for brands across mainstay sectors such as hospitality, entertainment, finance, retail and real estate.
In his current role, Bassem acts as the custodian of the brand. His mission is to position the Museum to all stakeholder groups and deepen public awareness and engagement. He leads the development of the overall sales, marketing and communications plan for the Museum that is based on careful evaluation of consumer market segments, pricing strategies, consumer behavior, and relevant tourism trends to increase overall adoption, revenue and profitability. Bassem drives the implementation of all sales and marketing strategies for the Museum and develops strategic alliances and collaborations to increase product penetration, interest, and visitation. Above all, Bassem strengthens the Museum’s identity within the country, regionally and globally through innovative and creative strategies.